{"id":112,"date":"2017-07-31T13:27:23","date_gmt":"2017-07-31T13:27:23","guid":{"rendered":"http:\/\/sites.dundee.ac.uk\/shapesandletters\/?p=112"},"modified":"2020-08-11T13:43:56","modified_gmt":"2020-08-11T13:43:56","slug":"why-we-need-new-typefaces","status":"publish","type":"post","link":"https:\/\/shapes-and-letters.surfacepressure.net\/?p=112","title":{"rendered":"Why we need new typefaces"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-113\" src=\"https:\/\/sites.dundee.ac.uk\/shapesandletters\/wp-content\/uploads\/sites\/66\/2017\/07\/Klim-Why-do-we-need-new-fonts.width-1600-1024x768.png\" alt=\"\" width=\"676\" height=\"507\" \/><\/p>\n<p>&#8220;There is no definitive form of the alphabet. To think that we\u2019ve \u201csolved the problem of typeface design\u201d is to assume that the alphabet has been \u201csolved\u201d, that its forms have all been discovered. The alphabet is not a problem to be solved by a typeface. It is a concept made concrete through countless written and designed letterforms; the alphabet is not defined by a single typeface but expressed through all of them.&#8221;<\/p>\n<p>I love this explanation of why we need new typefaces by typographer\u00a0Kris Sowersby of the\u00a0<a href=\"https:\/\/klim.co.nz\" target=\"_blank\" rel=\"noopener noreferrer\">The Klim Type Foundry<\/a>, New Zealand. Read Kris&#8217; full blog <a href=\"https:\/\/klim.co.nz\/blog\/why-we-need-new-typefaces\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;There is no definitive form of the alphabet. To think that we\u2019ve \u201csolved the problem of typeface design\u201d is to assume that the alphabet has been \u201csolved\u201d, that its forms have all been discovered. The alphabet is not a problem to be solved by a typeface. It is a concept made concrete through countless written [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[73],"class_list":["post-112","post","type-post","status-publish","format-standard","hentry","category-links","tag-typography","post-preview"],"_links":{"self":[{"href":"https:\/\/shapes-and-letters.surfacepressure.net\/index.php?rest_route=\/wp\/v2\/posts\/112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shapes-and-letters.surfacepressure.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shapes-and-letters.surfacepressure.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shapes-and-letters.surfacepressure.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shapes-and-letters.surfacepressure.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=112"}],"version-history":[{"count":1,"href":"https:\/\/shapes-and-letters.surfacepressure.net\/index.php?rest_route=\/wp\/v2\/posts\/112\/revisions"}],"predecessor-version":[{"id":623,"href":"https:\/\/shapes-and-letters.surfacepressure.net\/index.php?rest_route=\/wp\/v2\/posts\/112\/revisions\/623"}],"wp:attachment":[{"href":"https:\/\/shapes-and-letters.surfacepressure.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shapes-and-letters.surfacepressure.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shapes-and-letters.surfacepressure.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}